tag:blogger.com,1999:blog-28449869671928235212023-11-16T05:36:08.674-08:00Sophie Wilson//Contextual & Theoretical Studiessophie wilsonhttp://www.blogger.com/profile/10714713789712956844noreply@blogger.comBlogger108125tag:blogger.com,1999:blog-2844986967192823521.post-41158962472628342202013-02-06T03:10:00.000-08:002013-02-06T03:10:08.254-08:00Dissertation//Wordle.<br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">This morning, a friend and fellow BAGD student pointed me in the direction of 'Wordle', a 'word cloud' generator, as recommended to her by her own dissertation tutor, demonstrating the popularity of words within your dissertation, and perhaps giving a hint to edit words that may be too reptitive.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Fortunately, I was pleased with my outcome, with the predicted case study of Innocent and the key argument and discussion points (brands, consumerism, etc) being particularly highlighted, but, overall, quite a balance in the distribution of words used, which, hopefully, will make for a far more enjoyable read.</span></div>
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sophie wilsonhttp://www.blogger.com/profile/10714713789712956844noreply@blogger.com0tag:blogger.com,1999:blog-2844986967192823521.post-40346182020463692192013-02-05T20:38:00.000-08:002013-02-05T20:38:02.725-08:00Dissertation//Completion.<div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">The submission and completion of my 2013 graduation dissertation.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Feeling very relieved to have found an end to my writing as I set off to bind two copies later on today to then submit next week. Realistically, I feel as though I could have developed chapter 2 into further depth analytically, but overall I am pleased with what I have achieved in a reasonably short space of time, and feel really happy with the confidence I have developed in regards to my writing and research, which, hopefully, will be translated through to my personal and professional design practice from this point.</span>sophie wilsonhttp://www.blogger.com/profile/10714713789712956844noreply@blogger.com0tag:blogger.com,1999:blog-2844986967192823521.post-50509675997849650262013-01-30T02:52:00.001-08:002013-01-30T02:52:51.908-08:00Dissertation Tutorial// 30/01/13<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Today I had my final dissertation tutorial with dissertation supervisor, Jenny Hutton.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Although I was a little disappointed that I hadn't finalised my work, or written much more from our session last week, I was pleased that I had taken the time to research some of the sources that Jenny had recommended for an extra viewpoint, or theoretical stance, particularly re- reading 'Cradle to Cradle' (which I had referenced in my Level 05 essay), as well as watching a TED talk from design critic, Don Norman, which gives more of a psychoanalytical viewpoint of the effects of design and emotion upon the consumer subconscious, something of which I am particularly interested in, and, of course, plays a huge part upon effective branding and marketing.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">I'm really pleased with the positive feedback Jenny has given me to date, and today in particular, about my dissertation progress, and feel confident that I will make the necessary edits and complete my writing for this time next week, when I will make a start on the printing and binding process (through the University of Leeds).</span>sophie wilsonhttp://www.blogger.com/profile/10714713789712956844noreply@blogger.com0tag:blogger.com,1999:blog-2844986967192823521.post-11800335072202650582013-01-23T01:38:00.001-08:002013-01-23T01:38:09.765-08:00Dissertation | First Draft Submission Tutorial Feedback<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Notes from today's feedback during my dissertation tutorial with dissertation supervisor, Jenny Hutton, after the initial submission of my first draft.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><b>NOTES</b></span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">HARVARD REFERENCING/LAYOUT</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Look at URL with web- based/online Harvard Referencing, make it easy to follow and navigate for the reader.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Look at LCA Harvard Referencing conventions online.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Look at regulations for applying folios and headers (with name) to each of my pages.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">CONTENT</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Look at Design & Emotion by Don Norman (Cognitive Scientist... looks at the visual, reflective influence branding plays upon the consumer psyche).</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Don Norman- Why We Love & Hate Everyday Things (consumer levels and how we respond to purchasing... conscious and subconscious).</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Don Norman TED talks... search online for insight into his theories and practice.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">OVERALL SUMMARY</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Reflect on what I'm trying to achieve from the dissertation- how will it influence my practice, what will be learnt from the findings? At the end of the introduction, summarise how I intend to look for effective branding and marketing to affect the consumer subconscious, and what makes for positive ethical and sustainable brands, and how they brand and market themselves most effectively, and what the industry can learn from this.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Condense my information and background on Innocent and develop chapters based on consumer feedback in the survey.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Make more of a point of my survey findings and what relevance they have- analyse the fact that there may potentially be flawed information, and summarise on opinions.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Introduce Joe's interview as one that was partaken for the sake of the dissertation.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- See other notes throughout printed draft documentation for more information.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">The PDF document containing details for the Leeds College of Art Dissertation Submission guidelines- recording details on my blog for further reference in regards to layout/cover design, print and binding specifications before submission on 14 February 2013.</span><br />
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sophie wilsonhttp://www.blogger.com/profile/10714713789712956844noreply@blogger.com0tag:blogger.com,1999:blog-2844986967192823521.post-63716082504302832752013-01-15T16:30:00.002-08:002013-01-15T16:30:47.883-08:00Dissertation//First Draft.<div>
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Today I managed to finalise the first draft and submission of my work to dissertation tutor, Jenny Hutton.</span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Despite being sure that there will be many amendments to be made after my next dissertation tutorial next week, I feel a great relief to get it completed, and am really pleased with the breadth of topics and issues discussed, as well as the range of sources.</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Hoping for the best!</span><br />
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sophie wilsonhttp://www.blogger.com/profile/10714713789712956844noreply@blogger.com0tag:blogger.com,1999:blog-2844986967192823521.post-50613413814483856352013-01-12T09:30:00.000-08:002013-02-05T09:34:25.367-08:00Dissertation//Primary Research Questionnaire Results.<br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Documentation of the final 47 results and responses for the primary research questionnaire to support my dissertation with consumer feedback and insight.</span><br />
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sophie wilsonhttp://www.blogger.com/profile/10714713789712956844noreply@blogger.com0tag:blogger.com,1999:blog-2844986967192823521.post-69150670611999967182013-01-09T04:00:00.000-08:002013-01-11T05:20:32.536-08:00Dissertation//Contact for Primary Research.<br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">From a previous discussion with dissertation tutor, Jenny Hutton, today I finally got round to (after much delay!) sending dissertation questions to Joe Gilmore and Rhiannon Silver, two designers who I have had the privilege to work with to get consumer feedback about Innocent drinks, after discovering they drink the products every day.</span></div>
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Hopefully more formalised, focused primary research from a designer's perspective will help when analysing the marketing, brand and sustainability credentials of the drinks company.</span></div>
sophie wilsonhttp://www.blogger.com/profile/10714713789712956844noreply@blogger.com0tag:blogger.com,1999:blog-2844986967192823521.post-50424970820811361822013-01-07T17:42:00.002-08:002013-01-11T05:20:32.525-08:00Dissertation//Quote Sources (Final).<div>
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">The completed documentation of all of my quotes sources for the initial draft of my dissertation, to be finalised and submitted to Jenny (my tutor/supervisor) by January 15th, hopefully helping to give my writing a little more direction, focus and immediacy with the short time I now have left to make the final text edits and additions.</span></div>
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sophie wilsonhttp://www.blogger.com/profile/10714713789712956844noreply@blogger.com0tag:blogger.com,1999:blog-2844986967192823521.post-11136372453355623592013-01-05T14:06:00.000-08:002013-01-11T05:20:32.509-08:00Dissertation//Innocent Drinks: A Brand & Consumer Analysis.<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">A written account of the questions asked through a primary source questionnaire/market research generation system to aim to develop opinions and public perception of the Innocent Drinks company, of which is the focus and case study throughout my dissertation.</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Survey results to be posted, as completed, within the week.</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><b>INNOCENT DRINKS: A BRAND & CONSUMER ANALYSIS</b></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><b>1. Do you regularly drinks products from the Innocent brand?</b></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Y/N</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><b>2. How often do you drink Innocent drinks?</b></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Daily</span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Few Times A Week</span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Every So Often</span><br />
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Never</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><b>3. What do you most like about the Innocent drinks products?</b></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><b>4. Are there any factors specific to the Innocent brand that appeal to you or have persuaded you to make a purchase?</b></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><b>5. What is your opinion of Innocent as an ethical and sustainable company? Do you believe that this statement is true, or not, and why?</b></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><b>6. What changes would you like to see the Innocent company make in regards to their products?</b></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><b>7. What changes would you like to see the Innocent company make in regards to their brand personality and ethics?</b></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><b>8. Which brands do you feel most rival Innocent drinks in the current health drinks market? </b></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><b>9. Which other health drinks do you most enjoy?</b></span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>sophie wilsonhttp://www.blogger.com/profile/10714713789712956844noreply@blogger.com0tag:blogger.com,1999:blog-2844986967192823521.post-21269623994453562452012-12-05T08:46:00.000-08:002013-01-13T08:49:17.181-08:00Dissertation Feedback III<div>
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Dissertation feedback from today's tutorial with supervisor, Jenny Hutton.</span></div>
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Unfortunately, due to a combination of perhaps bad time management and trying to juggle the completion of work for the Design Practice III OUGD301 module (see my Design Practice blog), I hadn't managed to work to the full extent on the dissertation and write much more. However, the feedback from Jenny was really useful and I have now been set the task to complete the first draft of my dissertation by 15/01/13 for formalised feedback on 23/01/13.</span></div>
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sophie wilsonhttp://www.blogger.com/profile/10714713789712956844noreply@blogger.com0tag:blogger.com,1999:blog-2844986967192823521.post-46050804825713989742012-11-21T15:42:00.000-08:002013-01-11T05:20:32.523-08:00Dissertation//201112 Sources & Draft.<div>
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">A documentation of my dissertation work to date, and preparation in regards to the written content I will produce for feedback in my dissertation tutorial with Jenny tomorrow.</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">At this stage, I'm a little disappointed with the quantity of work. At this point I feel as though I should have been far more prepared at an earlier stage to not have to face these apparent difficulties in balancing my dissertation work with my design practice at this point (over Christmas I'm going to give it some real focus). </span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Looking forward to meeting up with Jenny soon to discuss some of my potential ideas and direction, and, generally, just to see whether or not the standard I'm currently writing at is strong, or what I can focus on to improve my outcomes and basis of understanding throughout my written work.</span><br />
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sophie wilsonhttp://www.blogger.com/profile/10714713789712956844noreply@blogger.com0tag:blogger.com,1999:blog-2844986967192823521.post-33846642699132101882012-11-19T10:37:00.002-08:002013-01-11T05:20:32.520-08:00Dissertation//Written Plan.<div>
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Something I should have done long by now (but now feeling so relieved that it's done so I can well and truly make a good start on my written content, but hopefully not letting my Design Practice work slip too much), finally put together a written plan for the structure of my dissertation, which will hopefully give me a little more focus within my work, and can be seen my Jenny for (hopefully!) some constructive feedback in my tutorial on Wednesday afternoon whereupon I'll hopefully also have a significant body of writing to show by that point.</span><br />
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sophie wilsonhttp://www.blogger.com/profile/10714713789712956844noreply@blogger.com0tag:blogger.com,1999:blog-2844986967192823521.post-766694189520619702012-10-24T10:56:00.000-07:002012-11-19T11:00:07.333-08:00Dissertation//Dissertation Feedback 241012.<div>
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Dissertation feedback in regards to the one-on-one tutorial with Jenny today to discuss my current process and the development of the most recent tasks in which I had to triangulate, evaluate, analyse and paraphrase texts/issues in regards to my dissertation subject matter as a writing practice for the final dissertation draft which is due in in just a few short weeks. </span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">At this point, although I would ideally like to be a little further along in terms of my written content, I feel as though my head is in the right place, and hope to progress with the same stamina as I have already done. Fortunately, my ideas, on the whole, seem to be going down well, and I hope I can carry on in this manner to have my dissertation completed (more or less!) by the time I return to Uni after the festive break.</span><br />
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sophie wilsonhttp://www.blogger.com/profile/10714713789712956844noreply@blogger.com0tag:blogger.com,1999:blog-2844986967192823521.post-67506175258701092832012-10-24T03:22:00.000-07:002013-01-11T05:20:32.534-08:00Dissertation//Research Sources to Print.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-PcvK4ckqoWvfXim3XuoCZDMcGXwF0onGpLjWXrX-xecK2AHhzj7ZnP-jzWNNKUcCm3FNBWDAZ5uAm1Wv6RgcehoQ9GTGZYePtxhQoNAoQn1xoJ3xq96FnMZn0YDy8fWmswIHEVyYq7E/s1600/Screen+Shot+2012-10-24+at+11.14.07.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="167" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-PcvK4ckqoWvfXim3XuoCZDMcGXwF0onGpLjWXrX-xecK2AHhzj7ZnP-jzWNNKUcCm3FNBWDAZ5uAm1Wv6RgcehoQ9GTGZYePtxhQoNAoQn1xoJ3xq96FnMZn0YDy8fWmswIHEVyYq7E/s320/Screen+Shot+2012-10-24+at+11.14.07.png" width="320" /></a></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><i><a href="http://www.director.co.uk/MAGAZINE/2011/11_December/innocent_65_04.html">Text Source</a></i></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Online sources to print and research/source for future writing, and samples of text that have proven useful in regards to my sourcing of information for this week's critical writing tasks. </span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">To print off and present as research sources in my dissertation tutorial later on today.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJEnxYpWxGjbTQ5BYg-zfmZsg58n5_dXhVQqQzOp_Oy9-3pLccDac8XQVomjARvHifUzJxhHQzpFZjKm5s95EvrG186iSmJwUA7Fhx2lIJkXlazZFJMCI_pRBOXmMHS8mH9RWZpvi5SQE/s1600/Screen+Shot+2012-10-24+at+11.14.14.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><i><img border="0" height="167" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJEnxYpWxGjbTQ5BYg-zfmZsg58n5_dXhVQqQzOp_Oy9-3pLccDac8XQVomjARvHifUzJxhHQzpFZjKm5s95EvrG186iSmJwUA7Fhx2lIJkXlazZFJMCI_pRBOXmMHS8mH9RWZpvi5SQE/s320/Screen+Shot+2012-10-24+at+11.14.14.png" width="320" /></i></span></a></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><i><a href="http://en.wikipedia.org/wiki/PJ's_Smoothies">Text Source</a></i></span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><i><a href="http://www.keynote.co.uk/market-intelligence/view/product/10467/fruit-juices-%26-health-drinks">Text Source</a></i></span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><i><a href="http://www.guardian.co.uk/lifeandstyle/2011/mar/31/health-drinks-sugar-bottle-coke">Text Source</a></i></span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><i><a href="http://www.independent.co.uk/news/media/marketing-smoothies-milking-it-for-all-its-worth-410828.html">Text Source</a></i></span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><i><a href="http://wheresthesausage.typepad.com/my_weblog/2007/12/being-second-ca.html">Text Source</a></i></span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><i><a href="http://www.marketingweek.co.uk/pepsico-to-scrap-pj-smoothies/2063155.article">Text Source</a></i></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIIFWXRkYCCoA3YZ8TnYf9OrlBEefr5YxoYaA5qltuqzBe-fZl3ceKx39JvrCX_ZAdnXe5Pwi54rdHfoIdkzUzCMp4u0o-wcbeTxrQsuPsGXah26YSRauFdwnqXmhTJLiUs7ERimLqeMw/s1600/Screen+Shot+2012-10-24+at+11.15.09.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><i><img border="0" height="164" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIIFWXRkYCCoA3YZ8TnYf9OrlBEefr5YxoYaA5qltuqzBe-fZl3ceKx39JvrCX_ZAdnXe5Pwi54rdHfoIdkzUzCMp4u0o-wcbeTxrQsuPsGXah26YSRauFdwnqXmhTJLiUs7ERimLqeMw/s320/Screen+Shot+2012-10-24+at+11.15.09.png" width="320" /></i></span></a></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><i><a href="http://www.marketingweek.co.uk/news/innocent-bids-to-regain-entrepreneurial-spirit/4003590.article">Text Source</a></i></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgMOzU7sZaPjTYdfM2EMyxrYF1OQ0WPjLbBDtr20EKpSs4l5auHTF86OWfToKiAk_nkYFLlkt3ZwoYHTg4oxl9TQtN-lnEwiUDFTFu9BQMwW_GsxPHDtdvuO_YMNyzbZj6yg-W9okcSCg/s1600/Screen+Shot+2012-10-24+at+11.15.18.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><i><img border="0" height="169" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgMOzU7sZaPjTYdfM2EMyxrYF1OQ0WPjLbBDtr20EKpSs4l5auHTF86OWfToKiAk_nkYFLlkt3ZwoYHTg4oxl9TQtN-lnEwiUDFTFu9BQMwW_GsxPHDtdvuO_YMNyzbZj6yg-W9okcSCg/s320/Screen+Shot+2012-10-24+at+11.15.18.png" width="320" /></i></span></a></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><i><a href="http://www.thedrum.com/news/2012/07/02/innocent-launches-olympic-tweetforaseat-campaign">Text Source</a></i></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLwcqrI08OIkT-04V4HwQJ_GqS-JKRFEm07QRe3Igo6oFOP85U6CNGhDIMpA78ageWNDlyOLXAB06OzXYPrw1-fNvEYp3JvNYoxN_9sK7gAnttvy_wqeCfLf6toLGNz2gTfvDax4cEB7o/s1600/Screen+Shot+2012-10-24+at+11.15.26.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><i><img border="0" height="169" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLwcqrI08OIkT-04V4HwQJ_GqS-JKRFEm07QRe3Igo6oFOP85U6CNGhDIMpA78ageWNDlyOLXAB06OzXYPrw1-fNvEYp3JvNYoxN_9sK7gAnttvy_wqeCfLf6toLGNz2gTfvDax4cEB7o/s320/Screen+Shot+2012-10-24+at+11.15.26.png" width="320" /></i></span></a></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><i><a href="http://www.marketingweek.co.uk/innocent-joins-coke-as-olympic-sponsor/3032450.article">Text Source</a></i></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7JwPiZ0qAIsGQijJW2CeQdymUgOKusH60Cip1tFum7hZQwvuWI9clWLvxm9By99MKVyBjMK6x9byN1Jruu8ga1JZpl3UI0AAOumuYSmSBvJSPqat1w8m9w-VnHCtoDeBczxXcANAHjvM/s1600/Screen+Shot+2012-10-24+at+11.15.37.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><i><img border="0" height="166" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7JwPiZ0qAIsGQijJW2CeQdymUgOKusH60Cip1tFum7hZQwvuWI9clWLvxm9By99MKVyBjMK6x9byN1Jruu8ga1JZpl3UI0AAOumuYSmSBvJSPqat1w8m9w-VnHCtoDeBczxXcANAHjvM/s320/Screen+Shot+2012-10-24+at+11.15.37.png" width="320" /></i></span></a></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><i><a href="http://www.marketingmagazine.co.uk/news/1139195/McDonalds-poor-fit-Olympics-claims-survey/">Text Source</a></i></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYQNcDICvQrUAxiPHVcnEiSGOB6HlE1C-ASudb59N86DYHYSgM7aoXIAFFZMKHJeGKWe9P2Eb-85oKcjiD9QehnHxkQyijbUx_oqMXZ18mX1mgerC2ARv6rjcDHXO195gpt0oHIeRy6Xk/s1600/Screen+Shot+2012-10-24+at+11.15.46.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><i><img border="0" height="177" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYQNcDICvQrUAxiPHVcnEiSGOB6HlE1C-ASudb59N86DYHYSgM7aoXIAFFZMKHJeGKWe9P2Eb-85oKcjiD9QehnHxkQyijbUx_oqMXZ18mX1mgerC2ARv6rjcDHXO195gpt0oHIeRy6Xk/s320/Screen+Shot+2012-10-24+at+11.15.46.png" width="320" /></i></span></a></div>
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<span style="text-align: center;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><i><a href="http://www.guardian.co.uk/business/2010/apr/09/coca-cola-innocent-smoothie-stake">Text Source</a></i></span></span></div>
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sophie wilsonhttp://www.blogger.com/profile/10714713789712956844noreply@blogger.com0tag:blogger.com,1999:blog-2844986967192823521.post-10915630034761325122012-10-24T02:45:00.001-07:002013-01-11T05:20:32.507-08:00Dissertation Tasks//24.10.12.<div style="text-align: center;">
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">The completed four dissertation tasks, as originally delivered by dissertation supervisor, Jenny Hutton, in my session last week, looking at starting my critical writing and looking at different ways to evaluate the subject matter within my dissertation.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Currently, I've been really interested in the marketing perspective of the health drinks industry, and will discuss this as a form of direction with Jenny in my tutorial later on today.</span><br />
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sophie wilsonhttp://www.blogger.com/profile/10714713789712956844noreply@blogger.com0tag:blogger.com,1999:blog-2844986967192823521.post-20690783525197500712012-10-24T01:39:00.004-07:002013-01-11T05:20:32.512-08:00Dissertation//Image Sourcing Throughout Dissertation.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_wJjx-fzhj0xPo-143jdtYZQ2uF-6nZPMonbaGOY_SyQF32lebN9dhavcq7ggrBNrEheUUtU4Djafqcv7YpH6U-PEa8i8f6qqpBAXixF7oIytjcv5e7EtTtVHX8GteXv1SjBCjnGNoL4/s1600/0_0_460_http-__offlinehbpl.hbpl.co.uk_News_OMC_EC431018-9525-30FD-D20EFACA8708E202.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_wJjx-fzhj0xPo-143jdtYZQ2uF-6nZPMonbaGOY_SyQF32lebN9dhavcq7ggrBNrEheUUtU4Djafqcv7YpH6U-PEa8i8f6qqpBAXixF7oIytjcv5e7EtTtVHX8GteXv1SjBCjnGNoL4/s320/0_0_460_http-__offlinehbpl.hbpl.co.uk_News_OMC_EC431018-9525-30FD-D20EFACA8708E202.jpeg" width="320" /></a></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><i><a href="http://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/460/?sURL=http://offlinehbpl.hbpl.co.uk/News/OMC/EC431018-9525-30FD-D20EFACA8708E202.jpg">Image Source</a></i></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Note to self- discuss with dissertation tutor, Jenny Hutton, about contextual referencing of images through my dissertation, and whether or not it is appropriate to demonstrate visual examples of the text/source examples discussed and analysed, eg. (as shown in this blog post), comparing printed advertising for both Innocent and Feel Good Drinks.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2WGgw_eWS33EBQBOB-udNfeq0FmZf64SqW9K4TVW4qQWWFtPXv1FNwGchslcq17R0_FKGPO60n0_MGPilXFkdQ6oKBha2WHGEwAQvjLxQTbwH4I340geN3ZWNkMadYMErNcDKwj9yQd0/s1600/6a00e5534b41528833010535cf0731970b-320wi.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2WGgw_eWS33EBQBOB-udNfeq0FmZf64SqW9K4TVW4qQWWFtPXv1FNwGchslcq17R0_FKGPO60n0_MGPilXFkdQ6oKBha2WHGEwAQvjLxQTbwH4I340geN3ZWNkMadYMErNcDKwj9yQd0/s1600/6a00e5534b41528833010535cf0731970b-320wi.jpeg" /></span></a></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><i><a href="http://innocentireland.typepad.com/.a/6a00e5534b41528833010535cf0731970b-320wi">Image Source</a></i></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTQruF_30J-VeFgUfWYCj5yq7PX8EQhxzA-nRFYiRIAiStAYlSPGveN0m8fOkbyV82hViXzU7n_DhPcNoDxnvZbuun1PeaXqiaQtMMkTgHH816hOb_YMJ9y9OoAs4vZ5knildTspTWW2M/s1600/Picture+5.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><img border="0" height="164" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTQruF_30J-VeFgUfWYCj5yq7PX8EQhxzA-nRFYiRIAiStAYlSPGveN0m8fOkbyV82hViXzU7n_DhPcNoDxnvZbuun1PeaXqiaQtMMkTgHH816hOb_YMJ9y9OoAs4vZ5knildTspTWW2M/s320/Picture+5.png" width="320" /></span></a></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><i><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLZagVct1C1gOEgKRYOU6c7UdmAb6kFd3SIGwtJCdNIiPVdLny5VHluiJd5VPMOzEsj7ysCrJxoPVrn3RFYieU3hqBlze2ZYyFBx0paRJgVZ0sJAylTWFxCRskjzMY0NgMXwC23xVxEEA/s1600/Picture+5.png">Image Source</a></i></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPYen6lZZJfa6cvuBmUEvVpvcJLpMeQ6bP1WjM3Ip9btC7_szSYARjtCgv34BgNBiZfVzqgKCqy8Zu-Jhn-UtBuq6t0RKkHaDTb96-KGq1T8FDfvWvZN8UWhm-NWta6JZAqTzzDGBjyr4/s1600/No-added-sugar.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPYen6lZZJfa6cvuBmUEvVpvcJLpMeQ6bP1WjM3Ip9btC7_szSYARjtCgv34BgNBiZfVzqgKCqy8Zu-Jhn-UtBuq6t0RKkHaDTb96-KGq1T8FDfvWvZN8UWhm-NWta6JZAqTzzDGBjyr4/s320/No-added-sugar.jpeg" width="244" /></span></a></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><i><a href="http://www.feelgooddrinks.co.uk/blog/?p=475">Image Source</a></i></span></div>
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sophie wilsonhttp://www.blogger.com/profile/10714713789712956844noreply@blogger.com0tag:blogger.com,1999:blog-2844986967192823521.post-29697126070715940472012-10-21T06:10:00.004-07:002013-01-11T05:20:32.516-08:00Dissertation//Dissertation Tutorial I.<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><b><br /></b></span>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDVI3Q_vZPGZQzSQFafdBtoXXSe2_OJIZLLjtxRaDjQugkOLv-lfi2hc6EdYJnwXs9YGp6ibufzYwtw-iBwpuItvjX_Vns7tBaeyFIWZRAYgUYzAg9aVVnG_3IFIdu-HRoU_mIPGZg8Vo/s1600/dissertation+tutorial+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDVI3Q_vZPGZQzSQFafdBtoXXSe2_OJIZLLjtxRaDjQugkOLv-lfi2hc6EdYJnwXs9YGp6ibufzYwtw-iBwpuItvjX_Vns7tBaeyFIWZRAYgUYzAg9aVVnG_3IFIdu-HRoU_mIPGZg8Vo/s320/dissertation+tutorial+1.jpg" width="222" /></a></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Notes from Wednesday's tutorial with Dissertation Supervisor, Jenny Hutton.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">In the first session, I explained some of my initial concerns or queries to Jenny, and, as shown below, I really felt that I got so much inspiration, motivation and direction to move on with my research and critical writing. Throughout the next couple of days I hope to extensively research my subject matter and reading source material as well as to complete my written tasks in time for the Wednesday tutorial session next week.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><b>NOTES</b></span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Look at Propaganda, Not-for-Profit.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Charity influence on health drinks industry, NHS (Stop smoking campaign, propaganda influence).</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Not-so-Innocent companies jumping on the Bandwagon- investigate these, eg Feel Good Drinks (high sugar, too late on the bandwagon).</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Look at National effect of the industry.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Look outside of my themes, look at Branding, Typography, Marxist theories, etc- triangulate.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Look at market, socio economic and time launched.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Look outside industry at market changers- BODY SHOP, DYSON, etc.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Examine how the industry has changed and the contemporary "normalities" of product design- environmentally friendly, recyclable, etc.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Talk to the consumers of Innocent for feedback and primary research.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Look for innovators in packaging and sustainability, market leaders.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- BIG KNIT campaign- what do people DO with the hats afterwards? Do the gimmicks work?</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- What is the zeitgeist now as opposed to when Innocent launched in the late 90's?</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Bring all research and printed notes for next week's session.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><b><br /></b></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><b>//</b></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><b><br /></b></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><b>TO DO</b></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><b><br /></b></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><i>FOR TUESDAY 24/10</i></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><i>CRITICAL WRITING</i></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Paragraph on:</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">1. Triangulate a breadth of sources/link/theories</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">2. Evaluate strengths/weakness of Innocent/subject matter</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">3. Analyse (ie packaging design)</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">4. Paraphrase (article or book)</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><b>GENERAL</b></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Look for industry competitors to evaluate (e.g Feel Good Drinks)</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Research into 2000 (ish) Zeitgeist, economics, politics and health- did this influence the market?</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Market research into views of the brand/brand name, visual identity, etc.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- What is the next big brand? Look at current zeitgeist.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Research the brand philosophy of Innocent and what they have done effectively in promoting their brand and ethical and sustainable pledges. </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Research McDonalds as the majority shareholder of Innocent and link to the bourgeoisie capitalist industry, Marxist theories, etc.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Research other industries- eg Dyson and The Body Shop and how they revolutionised the market.</span><br />
<br />sophie wilsonhttp://www.blogger.com/profile/10714713789712956844noreply@blogger.com0tag:blogger.com,1999:blog-2844986967192823521.post-56632437507891562912012-10-10T05:56:00.001-07:002013-01-11T05:20:32.528-08:00Dissertation Lecture//Critical Analysis.<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Notes from today's optional Critical Analysis Dissertation Lecture, which I hope will help me to develop and critically structure my future dissertation writing drafts.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><b>//</b></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><b><br /></b></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><b>NOTES</b></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Dictionary Definitions- 'Critic', 'Criticism', 'Critical'.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">To find faults, become analytical without bias.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Being critical is about being rational and using rational thinking. </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Reasoned Thinking- 'Stepping away' and using evidence and logic to come to your conclusions. You can have opinions and argue for a case, but the argument has to be backed up by evidence and the ultimate decision has to come from an objective process and reasoned writing style.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Have awareness of perspectives. You may feel passionate about a subject, but you require reasoning.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- There's more than one way to approach a subject.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Perspectives you may encounter- Marxist, Neolibralism, etc. Asking different questions and themes will lead you to different answers. Consider the approach and what you hope to achieve.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- With questions there are also counter-questions.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- You don't NEED a balanced argument, it can appear "weak". Have an opinion, and then back it up with as much philosophical and evidenced writing as possible.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Consider different points of view before you reject them. Think about topics from as many different angles as possible.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- REMEMBER, no text is neutral, there is always an agenda. This about the cultural, political and contextual situations of the text.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Consider your own biases and why you're writing. CONTEXT, CONTEXT, CONTEXT. EVERYTHING has a context.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Consider the influence of one of more of the following: The time, the place, society, politics, economics, technology, philosophy, scientific thought..</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">EVIDENCE- What is the evidence for what you are saying? Every time you want to make a judgement, support it.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><b>CRITICAL ANALYSIS IS: EVIDENCE, REASON, LOGIC, ARGUMENT</b></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><b>IF THERE'S NO ARGUMENT, THERE'S NO DISSERTATION</b></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><b><br /></b></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">ARGUMENT</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- What do you want to say and communicate it? What evidence do we find, and where do we find it?</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">TRIANGULATION</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">The art of pitting alternate theories against the same body of data.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">We need to steak our argument and then give proof to your argument, whilst triangulating other sources and opinions, but, again, refer back to your opinion and back it up.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Notes on practice academic writing will be posted onto moodle, with ways to refer and practice triangulation.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">A CLEAR LOGICAL PLAN</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Keep it simple- refine what you want to say and focus on the key issues.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Look into your key issues in depth and bring in the maximum evidence in to support your views.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Discuss your issues and the evidence you have found in a clear and logical manner.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Move from the general to the specific.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Critical Analysis of a text step-by-step guide on eStudio <b>**LOOK & READ**</b></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><b>CHECK OUT SECTION IN THE LIBRARY ABOUT CRITICAL ANALYSIS</b></span><br />
<br />sophie wilsonhttp://www.blogger.com/profile/10714713789712956844noreply@blogger.com0tag:blogger.com,1999:blog-2844986967192823521.post-38773774439125750372012-10-03T09:16:00.000-07:002013-01-11T05:20:32.521-08:00Dissertation//Dissertation Briefing with Richard Miles.<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Notes from today's dissertation briefing, as delivered by head of Contextual Studies, Richard Miles.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">//</span><br />
<br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><b>NOTES</b></span><br />
<br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">SUPERVISION TUTOR: JENNY HUTTON</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Level 6 dissertation information on Moodle, inc. handbook</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Guidance notes- blog (tell you how to structure your referencing)</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Harvard Referencing guide on Moodle</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Dissertation word count</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Submission of work</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Check out and blog all info</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">//</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Critical Studies office, G06 (Richard Miles)</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- ALWAYS get in touch with Jenny through emails.. jenny.hutton@leeds-art.ac.uk</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Entitled to 4 hours contact with supervision tutor.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- This group briefing is classed as our first hour.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- 6 30 minute tutorials- USE WISELY</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- All tutorials need to be booked in advance via Moodle- you sign up for a time (see dissertation information).</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- If you are 15 minutes late for a tutorial, it's classed as a non-attendance.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">//</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Drafts must be submitted at least 3 working days in advance to guarantee feedback in a tutorial session.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- 1st tutorial (8th Oct w/c), Bring records of research so far. Essay structure discussed.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- 2nd tutorial (w/c 15t Oct, 22nd Oct), Progress of research/sample of critical writing.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- 3rd tutorial (w/c 5th Nov, 12th Nov, 19th Nov), Suggested deadline for draft of two chapters.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- 4th tutorial (w/c 26th Nov, 3rd Dec, 10th Dec), Planning for research over Xmas. Advice on reworked draft.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- 5th tutorial (w/c 7th Jan, 14th Jan), Tutorial on reasonably finished draft.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- 6th tutorial (w/c 21st Jan, 28th Jan, 4th Feb), Check title, presentation, bibliography and other details.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">//</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- E LEARNING TUTORIALS/GROUP TUTORIALS CAN OFTEN BE NEGOTIATED AS A REPLACEMENT TO STANDARD TUTORIALS WITH YOUR TUTOR.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Jenny's tutorial times are now up on Moodle and are bookable.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">//</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- THURSDAY 14TH FEBRUARY 2013 DEADLINE (Signed into the administration Office, G23, see estudio).</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- 2 bound copies and CD copy required... 19 WEEKS TOMORROW.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">//</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">LEARNING OUTCOMES</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Research (30)</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Critical Analysis (30)</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Understanding and link between theory and practice (25)</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Academic conventions (15) [REFERENCING, BOUND, FORMAT, GRAMMAR... "GIFT MARKS"]</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">...</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- TRIANGULATE sources.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Apply theory to investigate visual culture.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">// </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">WHAT MAKES A GOOD DISSERTATION?</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- A solid underlying methodology (topic and research methodology and rationale... evaluated, critiqued and supported... the take and way to investigate it).</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Critical depth and critical balance (You can have an opinion, as long as you can back it up... it should be clear and unambiguous).</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- ACADEMIC writing, intellectual depth.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- A clear, logical progression/argument and development.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- TRIANGULATION... link sources, look at a topic from at least 3 sides, a third argument would side with one or the other, therefore, helping form a substantial and evidenced argument.</span><br />
<br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Intro, 750 words</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Conclusion, 1000 words</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">//</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">STRUCTURE</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Roughly 4 chapters.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Plan a structure in your first tutorial.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Don't be too ambitious.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Move from the general to the specific.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- FOCUS.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">//</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">WRITING GUIDES</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- "A short guide to writing about art" book.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- "Doing your research project" book (case studies, questionnaires, etc.)</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">//</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">FAQ</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Word count excludes... Extended quotations (2 lines or more, separated from body of text and indented).</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Bibliography</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Title page</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- List of illustrations</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Appendices (Emails, interview notes, reports based on primary research, etc.)</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Small quotes in text (fragmentary in prose) ARE included in the word count.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">//</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">BOOKS & SOURCES</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Look in Blackwell's book store..</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Icon guides </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- A very short introduction series </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">... Broad overviews of complex theories</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Google Books (scanned books and texts online)</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">SOURCES</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- athens.ac.uk (e-Books, and e-Journals).</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- Leeds Met & Brotherton (Leeds Uni) library for referencing.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">- JSTOR Journals, specific, and to the point.</span><br />
<br />sophie wilsonhttp://www.blogger.com/profile/10714713789712956844noreply@blogger.com0tag:blogger.com,1999:blog-2844986967192823521.post-67357955673184529292012-09-18T13:59:00.003-07:002013-01-11T05:20:32.533-08:00Dissertation Feedback//Consent to the use of Data Form.<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Today, I was sent along some additional information in regards to my dissertation preparation from tutor Jill Fernie- Clarke. Due to the ethical subject matter and nature of my dissertation, when interviewing prospective interviewees, the consent form, as shown below, must be filled in and completed to comply with significant laws and privacy protection requirements, along with letting each of the interviewees know what the specific information will be required for.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Looking forward to making a positive start on my dissertation research, just have a lot of Graphic Design module work to get through first! (See both my <a href="http://www.s-wilson1013-dp.blogspot.com/">Design Practice</a> and <a href="http://www.s-wilson1013-dc.blogspot.com/">Design Context blogs</a> for more details).</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">//</span><br />
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<br />
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<b><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">CONSENT TO THE USE OF DATA*</span></b></div>
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<br /></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">I understand that _____________________________________________</span></div>
<div class="ecxMsoNormal" style="background-color: white; color: #2a2a2a; line-height: 20px; margin-bottom: 0.0001pt; margin-left: 72pt; text-indent: 36pt;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">(name of researcher)</span></div>
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<br /></div>
<div class="ecxMsoNormal" style="background-color: white; color: #2a2a2a; line-height: 20px; margin-bottom: 0.0001pt;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">is collecting data in the form of __________________________________________________________________</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"> <i><span style="color: blue;">(</span>type of data, e.g. taped interviews, completed questionnaires)</i></span></div>
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<br /></div>
<div class="ecxMsoNormal" style="background-color: white; color: #2a2a2a; line-height: 20px; margin-bottom: 0.0001pt;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">for use in an academic research project at Leeds College of Art</span></div>
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<br /></div>
<div class="ecxMsoNormal" style="background-color: white; color: #2a2a2a; line-height: 20px; margin-bottom: 0.0001pt;">
<i><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">There should be an attached sheet with further information for participants explaining the aims, scope and method of the research.</span></i></div>
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<b><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">I give my consent to the use of data for this purpose on the understanding that:</span></b></div>
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<br /></div>
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<i><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Delete, add or alter as required</span></i></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><span style="line-height: 14px;">§<span style="line-height: normal;"> </span></span>All names and other material likely to identify individuals will be anonymised.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><span style="line-height: 14px;">§<span style="line-height: normal;"> </span></span>The material will be treated as confidential and kept in secure storage at all times.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><span style="line-height: 14px;">§<span style="line-height: normal;"> </span></span>The material will be destroyed once the project is complete.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><span style="line-height: 14px;">§<span style="line-height: normal;"> </span></span>The material will be retained in secure storage for use in future academic research</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><span style="line-height: 14px;">§<span style="line-height: normal;"> </span></span>The material may be used in future publications, both print and online.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Signed by the contributor:__________________________ date:</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">OR</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Signed on behalf of the contributor (i.e. parent/guardian in case of a person under 18)</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">___________________________________________________ date:</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">*Drafted with reference to the procedures of the University of Glasgow</span></div>
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sophie wilsonhttp://www.blogger.com/profile/10714713789712956844noreply@blogger.com0tag:blogger.com,1999:blog-2844986967192823521.post-50468757538630022162012-08-21T13:53:00.000-07:002013-01-11T05:20:32.526-08:00Dissertation Proposal Feedback//August 2012.<div style="text-align: center;">
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<div style="text-align: left; width: 420px;">
<br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">A couple of weeks ago (finally got round to it... less can be said with the dissertation research...) I received the feedback for my dissertation proposal, and discovered that my dissertation lecturer will be Jenny Hutton.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Some really useful and helpful feedback received, definitely made me think more carefully about (potentially) interviewing staff at Innocent HQ, particularly in the light, that despite an initial ray of hope after visiting the HQ, was told a few weeks ago that unfortunately they wouldn't have time to see me for interview purposes, I may need to look a lot more closely at alternative options, and need to make some decisions and look a lot more closely at my research and dissertation development before returning to Uni in September, hoping to have a finalised dissertation by mid-December.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">I just need to return the ethics form, and then plan for as quick a development and progress as possible! </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">ETHICS FORM:</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">PROJECT TITLE</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Using the innocent brand as a case study, evaluate whether companies within the food and drinks industry can be truly ethical and sustainable in contemporary, capitalist cultures. </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">DATE</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">21/08/12</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">RESEARCHER/STUDENT</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Sophie Wilson</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">SUPERVISOR</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Jenny Hutton</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">SUMMARY OF ISSUES AND ACTION TO BE TAKEN TO ADDRESS THE ETHICS PROBLEM(S)</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">ETHICAL ISSUES:</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">1. Does the research involve human participants? YES</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">12. Might permission for the study need to be sought from the researcher's or from participants' employer? YES</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Contacting human participants prior to visits/research begins to confirm permission of the study, and to assess whether or not confidentiality is required, or deemed appropriate for the subject matter and opinions expressed by the individual(s).</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
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sophie wilsonhttp://www.blogger.com/profile/10714713789712956844noreply@blogger.com0tag:blogger.com,1999:blog-2844986967192823521.post-74168778069951215082012-06-04T07:57:00.000-07:002013-01-11T05:20:32.537-08:00CTS//Dissertation Proposal//Information.<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">All the information submitted for my dissertation proposal, before the deadline on Wednesday 7th June at 4PM. Looking at the source material and content chosen to help towards the writing of my dissertation, and all information required to make a good start on my writing and research over the summer months.</span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><b>DISSERTATION PROPOSAL</b></span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">//</span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><b><br /></b></span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><b>DATE</b></span><br />
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<span style="background-color: white; line-height: 21px; text-align: right;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">4/06/2012</span></span><br />
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<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">42 Ebberston Terrace</span></span><br />
<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Leeds</span></span><br />
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<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><span style="line-height: 21px;">+44 (0)7846957340</span></span></div>
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<span style="background-color: white; line-height: 21px;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">sw95224@students.leeds-art.ac.uk</span></span></div>
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<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><span style="line-height: 21px;"><b>LEVEL 04 ESSAY</b></span></span></div>
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<span style="background-color: white; line-height: 21px;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">““Advertising doesn’t sell things; all advertising does is change the way people think or feel (Jeremy Bullmore).” Evaluate this statement with reference to selected critical theories (past and present)"</span></span></div>
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<span style="background-color: white; line-height: 21px;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><b>LEVEL 05 ESSAY</b></span></span></div>
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<span style="background-color: white; line-height: 21px;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">“How has evolving global and environmental awareness in contemporary society affected sustainable design within the food industry?”</span></span></div>
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<span style="background-color: white; line-height: 21px;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><b>DISSERTATION TOPIC (HIGHLIGHT TITLE OR THEME)</b></span></span></div>
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<span style="background-color: white; line-height: 21px;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">"Using the Innocent brand as a case study, evaluate whether companies within the food and drinks industry can be truly ethical and sustainable in contemporary, Capitalist cultures."</span></span></div>
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<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><b>ISSUES/QUESTIONS TO BE ADDRESSED</b></span></span><br />
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<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">- The growth of sustainable and ethical products within the food and drinks industry within the past decade, since Innocent became prominent in the retail market, and their influence within the sector. - Marketing and design methods and techniques used by Innocent, and how they have helped to establish the brand, and create a distinct identity for the company. - How marketing and publicity has effected production methods in contemporary companies, and how they have evolved from a heightened awareness of sustainability and environmental needs. - The growth of the Innocent brand as an independent company to modern day, and how their ethical manifesto and sustainability has been questioned upon their 2010 \\\"sell out\\\" as the Coca-Cola brand becomes majority shareholder with a 58% stake in the company. - Whether or not companies can both be truly ethical and sustainable in Capitalist cultures.</span></span><br />
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<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><b>METHOD/APPROACH</b></span></span><br />
<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span></span><br />
<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">For my analysis I intend to take a sociological and Marxist influence in my writings, particularly looking at how industries within Capitalist cultures are structured, and how Marxist\\\'s writings and relevant to today, with the focused example of how Coca- Cola are now the majority shareholders in the once independent and \\\"ethically-minded\\\" British business, Innocent. I will go on to discuss how this reflects socio-economics and the bourgeoisie- like structure of capitalist industries, with the influence, power and wealth taking control of small scale, sustainably-focused companies, and the role that they play within developing and evolving the company into a global brand with marketing and advertising strategies.</span></span><br />
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<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><b>PRIMARY SOURCES OF INFORMATION</b></span></span><br />
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<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Central Library, Leeds (Archive, Journal and Publication resource).</span></span><br />
<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Central Library, Leeds, LS1 3AB.</span></span><br />
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<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Interview with staff at the Innocent HQ.</span></span><br />
<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Innocent Drinks, Fruit Towers, Canal Building, 342 Ladbroke Grove, London, W10 5BU.</span></span><br />
<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span></span><br />
<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Pearlfisher London, Designers of the Innocent brand identity (All communication enquiries: Nellie Veltman nellie@pearlfisher.com).</span></span><br />
<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">50 Brook Green, London, W6 7BJ, England.</span></span><br />
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<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><b>BOOKS/ARTICLES/RESOURCES ALREADY LOCATED</b></span></span><br />
<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span></span><br />
<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Germain, D (2009), 'Book About Innocent', London, Penguin Group.</span></span><br />
<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span></span><br />
<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Lester, D (2007), 'How They Started: How 30 Good Ideas Became Great Businesses', Great Britain, Crimson Publishing.</span></span><br />
<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span></span><br />
<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Simmons, J (2011), 'Innocent: Building a Brand from Nothing But Fruit', London, Marshall Cavendish Business.</span></span><br />
<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span></span><br />
<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Klein, N (2001), 'No Logo', Great Britain, Flamingo.</span></span><br />
<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span></span><br />
<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Klein, N (2007), 'The Shock Doctrine: The Rise of Disaster Capitalism', London, Penguin Group.</span></span><br />
<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span></span><br />
<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Patel, R (2009), 'The value of nothing: How to reshape market society and redefine democracy', London, Portobello Books Ltd.</span></span><br />
<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span></span><br />
<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">McNally, D (2006), 'Another World is Possible: Globalization and Anti-capitalism', Canada, Arbeiter Ring Publishing.</span></span><br />
<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span></span><br />
<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Harrison, R (2005), 'The Ethical Consumer', London, Sage Publications Ltd.</span></span><br />
<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span></span><br />
<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Marx, K (2000), 'Karl Marx: Selected Writings Second Edition', New York (USA), Oxford University Press.</span></span><br />
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<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><span style="line-height: 21px;"><b>RELEVANCE TO MAIN AREA OF STUDY</b></span></span></div>
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<span style="background-color: white; line-height: 21px;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Developed from a personal interest with the Innocent brand, and their role within the food and drinks industry, and how marketing, advertising and design has been used to establish a firm brand and identity for their company, helping them to now become a multi-national company. Also developed from a particular aspiration to work ethically and sustainably in my own freelance practice in terms of the companies that I work with/for (ethical, non-controversial, positive products/aspirations) as well as sustainably sourcing materials and printing in taking a considered and respected design approach to the Earth, and to demonstrate my responsibility as a designer.</span></span></div>
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<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><b><span style="line-height: 21px;">PERCEIVED</span><span style="background-color: white; line-height: 21px;"> PROBLEMS OR DIFFICULTIES</span></b></span></div>
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<span style="background-color: white; line-height: 21px;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Direct contact/Interview with staff at Innocent. In my previous Level 05 essay, contact was made but only a generalised mass- email- a lot more consideration and planning will be necessary at this time to organised a structured meeting or conversation for a substantial body of research (in the form of an interview) to form the basis of my case study.</span></span></div>
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<span style="color: #4b4b4b; font-family: Arial, Verdana, Helvetica, sans-serif;"><span style="font-size: 14px; line-height: 21px;"><br /></span></span></div>sophie wilsonhttp://www.blogger.com/profile/10714713789712956844noreply@blogger.com0tag:blogger.com,1999:blog-2844986967192823521.post-56680799237952140452012-06-04T07:49:00.002-07:002013-01-11T05:20:32.530-08:00CTS//Dissertation//Innocent Research.<br />
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<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><i><a href="http://www.guardian.co.uk/business/2010/apr/09/coca-cola-innocent-smoothie-stake">http://www.guardian.co.uk/business/2010/apr/09/coca-cola-innocent-smoothie-stake</a></i></span></div>
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<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Doing a quick bit of research before submitting my dissertation proposal in order to develop a little more key information, data and facts about the Innocent company to help give gravitas and a detailed insight into my intentions for my dissertation, and the direction I intend to follow.</span></div>
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<br /></div>sophie wilsonhttp://www.blogger.com/profile/10714713789712956844noreply@blogger.com0tag:blogger.com,1999:blog-2844986967192823521.post-87936336682260942822012-06-04T07:34:00.001-07:002013-01-11T05:20:32.539-08:00CTS//Dissertation//Book Sources.<br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">Researching publication sources to use for my dissertation as well as for the dissertation itself, looking for useful information, quotes, facts, statistics and data to help support my topic and subject matter throughout the essay.</span><br />
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<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;">The title I have chosen, combining my interests and subject matter of the Innocent brand, sustainability, ethics, and globalisation, I have decided upon:</span><br />
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<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><i><b>"<span style="background-color: white; line-height: 21px; text-align: left;">Using the Innocent brand as a case study, evaluate whether companies within the food and drinks industry can be truly ethical and sustainable in contemporary, Capitalist cultures."</span></b></i></span><br />
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<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><i>Germain, D (2009), 'Book About Innocent', London, Penguin Group.</i></span></span><br />
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<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><i>Simmons, J (2011), 'Innocent: Building a Brand from Nothing But Fruit', London, Marshall Cavendish Business.</i></span></span><br />
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<span style="background-color: white; line-height: 21px; text-align: left;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><i>Lester, D (2007), 'How They Started: How 30 Good Ideas Became Great Businesses', Great Britain, Crimson Publishing.</i></span></span><br />
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<span style="background-color: white; font-family: Arial, Verdana, Helvetica, sans-serif; line-height: 21px; text-align: left;"><span style="font-size: x-small;"><i>Klein, N (2001), 'No Logo', Great Britain, Flamingo.</i></span></span><br />
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<span style="background-color: white; font-family: Arial, Verdana, Helvetica, sans-serif; line-height: 21px; text-align: left;"><span style="font-size: x-small;"><i>Klein, N (2007), 'The Shock Doctrine: The Rise of Disaster Capitalism', London, Penguin Group.</i></span></span><br />
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<span style="background-color: white; font-family: Arial, Verdana, Helvetica, sans-serif; line-height: 21px; text-align: left;"><span style="font-size: x-small;"><i>Marx, K (2000), 'Karl Marx: Selected Writings Second Edition', New York (USA), Oxford University Press.</i></span></span><br />
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<span style="background-color: white; font-family: Arial, Verdana, Helvetica, sans-serif; line-height: 21px; text-align: left;"><span style="font-size: x-small;"><i>Harrison, R (2005), 'The Ethical Consumer', London, Sage Publications Ltd.</i></span></span><br />
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<span style="background-color: white; font-family: Arial, Verdana, Helvetica, sans-serif; line-height: 21px; text-align: left;"><span style="font-size: x-small;"><i>McNally, D (2006), 'Another World is Possible: Globalization and Anti-capitalism', Canada, Arbeiter Ring Publishing.</i></span></span><br />
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<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-small;"><i>Bauman, Z (1998) 'Globalization: The Human Consequences', Cambridge, Polity Press.</i></span><br />
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<span style="background-color: white; font-family: Arial, Verdana, Helvetica, sans-serif; line-height: 21px;"><span style="font-size: x-small;"><i>Patel, R (2009), 'The value of nothing: How to reshape market society and redefine democracy', London, Portobello Books Ltd.</i></span></span></div>
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<span id="goog_1555035688"></span><span id="goog_1555035689"></span></div>sophie wilsonhttp://www.blogger.com/profile/10714713789712956844noreply@blogger.com1