Dissertation//201112 Sources & Draft.

A documentation of my dissertation work to date, and preparation in regards to the written content I will produce for feedback in my dissertation tutorial with Jenny tomorrow.

At this stage, I'm a little disappointed with the quantity of work. At this point I feel as though I should have been far more prepared at an earlier stage to not have to face these apparent difficulties in balancing my dissertation work with my design practice at this point (over Christmas I'm going to give it some real focus). 

Looking forward to meeting up with Jenny soon to discuss some of my potential ideas and direction, and, generally, just to see whether or not the standard I'm currently writing at is strong, or what I can focus on to improve my outcomes and basis of understanding throughout my written work.

Dissertation//Written Plan.

Something I should have done long by now (but now feeling so relieved that it's done so I can well and truly make a good start on my written content, but hopefully not letting my Design Practice work slip too much), finally put together a written plan for the structure of my dissertation, which will hopefully give me a little more focus within my work, and can be seen my Jenny for (hopefully!) some constructive feedback in my tutorial on Wednesday afternoon whereupon I'll hopefully also have a significant body of writing to show by that point.

Dissertation//Dissertation Feedback 241012.

Dissertation feedback in regards to the one-on-one tutorial with Jenny today to discuss my current process and the development of the most recent tasks in which I had to triangulate, evaluate, analyse and paraphrase texts/issues in regards to my dissertation subject matter as a writing practice for the final dissertation draft which is due in in just a few short weeks. 

At this point, although I would ideally like to be a little further along in terms of my written content, I feel as though my head is in the right place, and hope to progress with the same stamina as I have already done. Fortunately, my ideas, on the whole, seem to be going down well, and I hope I can carry on in this manner to have my dissertation completed (more or less!) by the time I return to Uni after the festive break.

Dissertation//Research Sources to Print.

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Online sources to print and research/source for future writing, and samples of text that have proven useful in regards to my sourcing of information for this week's critical writing tasks. 

To print off and present as research sources in my dissertation tutorial later on today.

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Dissertation Tasks//24.10.12.

The completed four dissertation tasks, as originally delivered by dissertation supervisor, Jenny Hutton, in my session last week, looking at starting my critical writing and looking at different ways to evaluate the subject matter within my dissertation.

Currently, I've been really interested in the marketing perspective of the health drinks industry, and will discuss this as a form of direction with Jenny in my tutorial later on today.

Dissertation//Image Sourcing Throughout Dissertation.

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Note to self- discuss with dissertation tutor, Jenny Hutton, about contextual referencing of images through my dissertation, and whether or not it is appropriate to demonstrate visual examples of the text/source examples discussed and analysed, eg. (as shown in this blog post), comparing printed advertising for both Innocent and Feel Good Drinks.

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Dissertation//Dissertation Tutorial I.

Notes from Wednesday's tutorial with Dissertation Supervisor, Jenny Hutton.

In the first session, I explained some of my initial concerns or queries to Jenny, and, as shown below, I really felt that I got so much inspiration, motivation and direction to move on with my research and critical writing. Throughout the next couple of days I hope to extensively research my subject matter and reading source material as well as to complete my written tasks in time for the Wednesday tutorial session next week.

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NOTES

- Look at Propaganda, Not-for-Profit.
- Charity influence on health drinks industry, NHS (Stop smoking campaign, propaganda influence).
- Not-so-Innocent companies jumping on the Bandwagon- investigate these, eg Feel Good Drinks (high sugar, too late on the bandwagon).
- Look at National effect of the industry.

- Look outside of my themes, look at Branding, Typography, Marxist theories, etc- triangulate.
- Look at market, socio economic and time launched.
- Look outside industry at market changers- BODY SHOP, DYSON, etc.
- Examine how the industry has changed and the contemporary "normalities" of product design- environmentally friendly, recyclable, etc.
- Talk to the consumers of Innocent for feedback and primary research.
- Look for innovators in packaging and sustainability, market leaders.

- BIG KNIT campaign- what do people DO with the hats afterwards? Do the gimmicks work?
- What is the zeitgeist now as opposed to when Innocent launched in the late 90's?

- Bring all research and printed notes for next week's session.

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TO DO

FOR TUESDAY 24/10
CRITICAL WRITING

Paragraph on:

1. Triangulate a breadth of sources/link/theories

2. Evaluate strengths/weakness of Innocent/subject matter

3. Analyse (ie packaging design)

4. Paraphrase (article or book)

GENERAL

- Look for industry competitors to evaluate (e.g Feel Good Drinks)
- Research into 2000 (ish) Zeitgeist, economics, politics and health- did this influence the market?
- Market research into views of the brand/brand name, visual identity, etc.
- What is the next big brand? Look at current zeitgeist.
- Research the brand philosophy of Innocent and what they have done effectively in promoting their brand and ethical and sustainable pledges. 
- Research McDonalds as the majority shareholder of Innocent and link to the bourgeoisie capitalist industry, Marxist theories, etc.
- Research other industries- eg Dyson and The Body Shop and how they revolutionised the market.