1. Circa 1900, French poster for Hurtu Machines a Coudre (Sewing Machine brand).
This poster is reminisant of the works of Toulouse-Lautrec, and is another example of the transition between fine art and graphic design through advertising- larely through experimental mixes of paint mediums with typographic compositions.
An example of the transition of modernist design from fine art- a slow shift with the introduction of typographic form to avertise.
2. Jan Tschihold, 1927- the 1920's showed a movement of new typographic composition and experimentation in design. Europe was affluent for it's avant-garde thinking through design, experimenting with geometric illustration (inspired by Bauhaus tutor and practicing artist, Wassily Kandinsky) and abstract composition in typographic design.
Very typically modernist, with influence of industrialisation with photographic montage (camera technology developed in this era) and images of trains, another symbol of modernity- very reminisant, also, to the composition and construcitivist of some of Rodchenko's advertisements.
From the Museum of Modern Art.
3. Mid-century Modernist design by Erik Nitsche- "12 studies" record sleeve cover for French composer Debussy.
I love the use of colour in these "random" circles dotted on the sleeve- this simple addition really lifts the colour and makes for a memorable piece of design to compliment the other art medium it promotes- music.
4. Swiss Modernist Design- graphic design for the chemical industry (Atelier Ciba), circa 1967.
Again, the use of the colour dots really attracted me to this example of Swiss modern design- so simple, but very effective- an attractive aesthetic without excessive embellishment.
As a traditionalist and classic art lover, I never knew I would find myself so absorbed by modernism, but the Swiss designers have certainly given it full justice for me, showcasing how a simple idea can really transform a piece without being over-the-top and uneccessary.
5. Another great example of modernist Swiss design for the chemical industry- designed by J. Hauser (geigy), circa 1967. A great use of photography- a popular tool in the Modernist age as technologies developed, and collaged with graphic design- clear, bold, and communicative.
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