CTS Lecture//Dissertation seminar.

All information for the dissertation, and forthcoming details can be found on Moodle- such as binding guidelines, more general information.
G06 Yasmin Coggins (Dissertation administrator)


CONSTANTLY check college email to pursue links sent by Yasmin which are of importance during the dissertation programme.


Directly after the lecture, Yasmin will send us a link to the dissertation proposal form.


*CONSIDER- WRITE ABOUT THE ETHICS OF FOOD AND DRINK COMPANIES- CASE STUDY OF INNOCENT SMOOTHIES. HOW DOES BEHAVIOUR AND THE IDENTITY OF A COMPANY INFLUENCE THEIR RETAIL PROFIT AND GROWTH WITHIN THE INDUSTRY*


G23- Academic Support for all students
Academic Writing Course available, run three times- G23 to sign up (back wall packet sign up- first one is next week, two more opportunities in the Autumn term, September- first come, first served basis).


* Arguing for the subject that you are looking at- persuasion.
* Informed, structured, coherent.
* Choose area of interest, start collecting information which is relevant to this area of interest.


* RESEARCH a philosopher who discusses the ethics of design.


* See appropriate marking scheme on moodle, IMPORTANT CONTENT:


// A BREADTH OF SOURCES (Exhibitions, films, galleries, books, internet, journals, magazines, newspapers).
// DO ALL OF YOUR RESEARCH OVER SUMMER- photocopies, leaflets, cuttings, disks of information.
// HOW YOU HAVE SELECTED EVIDENCE FROM THESE SOURCES.
// ACADEMIC QUALITY OF WORK (NOT PERSONAL).


GET TO MOODLE INFORMATION...


Cross- College > Level 6 Dissertation


THE COLLECTION OF INFORMATION IS THE KEY TO A STRESS-FREE DISSERTATION


You can't begin to write without the information to base it upon!


GOOGLE SCHOLAR for references


Spend 30 mins a day (for around a month or two) collecting information and sources towards my Dissertation- breaking it up will make it far easier to digest.


Write letters/contact companies who can help with information.


VISIT FRUIT TOWERS (SHEPERD'S BUSH, LDN)


The FIRST STEP is to fill in the dissertation proposal form


- Add working title


Thursday 7th June 2012, 4pm SUBMISSION DEADLINE


Working title can be changed, feedback given after submission.
Issues/Questions can also be written down- things you want answered, things you want to know more about.


What theoretical perspectives will you use? Sociological explanation, psychological, etc? Signifiers, semiotics?


NEED a theory/perspective that will compliment the perspectives.


SOCIOLOGICAL ENVIRONMENTALISM
CONSUMER PSYCHOLOGY


Anaologies- John Stories (looks at visual culture, accesible way to establish certain perspectives).


Disucss PRIMARY sources of inspiration... interviews, gallery showings, photography- first-hand interaction with people and objects


Discuss SECONDARY sources and discuss


RELEVANCE to main area of study- why it is relevant to me as a practitioner, and my interests. 


PERCEIVED PROBLEMS/DIFFICULTIES- Availability, constraints, etc.


***


IDEAS


* BRAND PSYCHOLOGY
* IDENTITY
* BRANDING
* SUSTAINABILITY & GLOBALISATION
* INNOCENT SMOOTHIES V MCDONALDS
* ETHICAL DESIGN
* CHARITY PROFIT SHARING