Monday 4 June 2012

CTS//Dissertation//Book Sources.


Researching publication sources to use for my dissertation as well as for the dissertation itself, looking for useful information, quotes, facts, statistics and data to help support my topic and subject matter throughout the essay.


The title I have chosen, combining my interests and subject matter of the Innocent brand, sustainability, ethics, and globalisation, I have decided upon:


"Using the Innocent brand as a case study, evaluate whether companies within the food and drinks industry can be truly ethical and sustainable in contemporary, Capitalist cultures."


Germain, D (2009), 'Book About Innocent', London, Penguin Group.


Simmons, J (2011), 'Innocent: Building a Brand from Nothing But Fruit', London, Marshall Cavendish Business.


Lester, D (2007), 'How They Started: How 30 Good Ideas Became Great Businesses', Great Britain, Crimson Publishing.


Klein, N (2001), 'No Logo', Great Britain, Flamingo.


Klein, N (2007), 'The Shock Doctrine: The Rise of Disaster Capitalism', London, Penguin Group.


Marx, K (2000), 'Karl Marx: Selected Writings Second Edition', New York (USA), Oxford University Press.


Harrison, R (2005), 'The Ethical Consumer', London, Sage Publications Ltd.


McNally, D (2006), 'Another World is Possible: Globalization and Anti-capitalism', Canada, Arbeiter Ring Publishing.


Bauman, Z (1998) 'Globalization: The Human Consequences', Cambridge, Polity Press.


Patel, R (2009), 'The value of nothing: How to reshape market society and redefine democracy', London, Portobello Books Ltd.

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