Wednesday, 6 February 2013


This morning, a friend and fellow BAGD student pointed me in the direction of 'Wordle', a 'word cloud' generator, as recommended to her by her own dissertation tutor, demonstrating the popularity of words within your dissertation, and perhaps giving a hint to edit words that may be too reptitive.

Fortunately, I was pleased with my outcome, with the predicted case study of Innocent and the key argument and discussion points (brands, consumerism, etc) being particularly highlighted, but, overall, quite a balance in the distribution of words used, which, hopefully, will make for a far more enjoyable read.

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