Dissertation//Dissertation Tutorial I.

Notes from Wednesday's tutorial with Dissertation Supervisor, Jenny Hutton.

In the first session, I explained some of my initial concerns or queries to Jenny, and, as shown below, I really felt that I got so much inspiration, motivation and direction to move on with my research and critical writing. Throughout the next couple of days I hope to extensively research my subject matter and reading source material as well as to complete my written tasks in time for the Wednesday tutorial session next week.

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NOTES

- Look at Propaganda, Not-for-Profit.
- Charity influence on health drinks industry, NHS (Stop smoking campaign, propaganda influence).
- Not-so-Innocent companies jumping on the Bandwagon- investigate these, eg Feel Good Drinks (high sugar, too late on the bandwagon).
- Look at National effect of the industry.

- Look outside of my themes, look at Branding, Typography, Marxist theories, etc- triangulate.
- Look at market, socio economic and time launched.
- Look outside industry at market changers- BODY SHOP, DYSON, etc.
- Examine how the industry has changed and the contemporary "normalities" of product design- environmentally friendly, recyclable, etc.
- Talk to the consumers of Innocent for feedback and primary research.
- Look for innovators in packaging and sustainability, market leaders.

- BIG KNIT campaign- what do people DO with the hats afterwards? Do the gimmicks work?
- What is the zeitgeist now as opposed to when Innocent launched in the late 90's?

- Bring all research and printed notes for next week's session.

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TO DO

FOR TUESDAY 24/10
CRITICAL WRITING

Paragraph on:

1. Triangulate a breadth of sources/link/theories

2. Evaluate strengths/weakness of Innocent/subject matter

3. Analyse (ie packaging design)

4. Paraphrase (article or book)

GENERAL

- Look for industry competitors to evaluate (e.g Feel Good Drinks)
- Research into 2000 (ish) Zeitgeist, economics, politics and health- did this influence the market?
- Market research into views of the brand/brand name, visual identity, etc.
- What is the next big brand? Look at current zeitgeist.
- Research the brand philosophy of Innocent and what they have done effectively in promoting their brand and ethical and sustainable pledges. 
- Research McDonalds as the majority shareholder of Innocent and link to the bourgeoisie capitalist industry, Marxist theories, etc.
- Research other industries- eg Dyson and The Body Shop and how they revolutionised the market.