CTS Essay//Preparation//Essay Structure.

"Brainstorming" and important information for consideration when structuring my CTS Pre-Dissertation Essay- necessary information, data, and resources to collect, etc.

IMPORTANT INFORMATION/DATA TO ADD

- Change 4 Life Healthy Living Scheme/Campaign

- Rise of health programmes in the past decade- 'You are what eat', 'Supersize Vs Superskinny', etc.

- 5-a-day scheme (fruit & veg)

- Rise in obesity, cholesterol, heart disease- facts & figures

- Calories/nutritional data present on packaging

- Research Government schemes

- The Innocent brand- branding, ethos, packaging, psychology

- Questionnaire about food packaging- highlight Innocent

- Source information from selected texts

CTS ESSAY STRUCTURE

INTRODUCTION


- Decade of healthy living- changing attitudes towards diets and nutrition.

MIDDLE I


- Government schemes and the effect the food industry has- brand psychology.


MIDDLE II


- Case study of the Innocent brand and how they utilise branding to promote sustainability and healthy living.

CONCLUSION

- Discussing the overall sociological effects of branding and packaging in the food industry and the effect this has on consumer psychology.