From a previous discussion with dissertation tutor, Jenny Hutton, today I finally got round to (after much delay!) sending dissertation questions to Joe Gilmore and Rhiannon Silver, two designers who I have had the privilege to work with to get consumer feedback about Innocent drinks, after discovering they drink the products every day.
Hopefully more formalised, focused primary research from a designer's perspective will help when analysing the marketing, brand and sustainability credentials of the drinks company.
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