Dissertation//Innocent Drinks: A Brand & Consumer Analysis.

A written account of the questions asked through a primary source questionnaire/market research generation system to aim to develop opinions and public perception of the Innocent Drinks company, of which is the focus and case study throughout my dissertation.

Survey results to be posted, as completed, within the week.

//

INNOCENT DRINKS: A BRAND & CONSUMER ANALYSIS

1. Do you regularly drinks products from the Innocent brand?

Y/N

2. How often do you drink Innocent drinks?

Daily
Few Times A Week
Every So Often
Never

3. What do you most like about the Innocent drinks products?

Comment Box

4. Are there any factors specific to the Innocent brand that appeal to you or have persuaded you to make a purchase?

Comment Box

5. What is your opinion of Innocent as an ethical and sustainable company? Do you believe that this statement is true, or not, and why?

Comment Box

6. What changes would you like to see the Innocent company make in regards to their products?

Comment Box

7. What changes would you like to see the Innocent company make in regards to their brand personality and ethics?

Comment Box

8. Which brands do you feel most rival Innocent drinks in the current health drinks market? 

Comment Box

9. Which other health drinks do you most enjoy?

Comment Box