Dissertation//Primary Research Questionnaire Results.

Documentation of the final 47 results and responses for the primary research questionnaire to support my dissertation with consumer feedback and insight.

Dissertation//Contact for Primary Research.

From a previous discussion with dissertation tutor, Jenny Hutton, today I finally got round to (after much delay!) sending dissertation questions to Joe Gilmore and Rhiannon Silver, two designers who I have had the privilege to work with to get consumer feedback about Innocent drinks, after discovering they drink the products every day.

Hopefully more formalised, focused primary research from a designer's perspective will help when analysing the marketing, brand and sustainability credentials of the drinks company.

Dissertation//Quote Sources (Final).

The completed documentation of all of my quotes sources for the initial draft of my dissertation, to be finalised and submitted to Jenny (my tutor/supervisor) by January 15th, hopefully helping to give my writing a little more direction, focus and immediacy with the short time I now have left to make the final text edits and additions.

Dissertation//Innocent Drinks: A Brand & Consumer Analysis.

A written account of the questions asked through a primary source questionnaire/market research generation system to aim to develop opinions and public perception of the Innocent Drinks company, of which is the focus and case study throughout my dissertation.

Survey results to be posted, as completed, within the week.

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INNOCENT DRINKS: A BRAND & CONSUMER ANALYSIS

1. Do you regularly drinks products from the Innocent brand?

Y/N

2. How often do you drink Innocent drinks?

Daily
Few Times A Week
Every So Often
Never

3. What do you most like about the Innocent drinks products?

Comment Box

4. Are there any factors specific to the Innocent brand that appeal to you or have persuaded you to make a purchase?

Comment Box

5. What is your opinion of Innocent as an ethical and sustainable company? Do you believe that this statement is true, or not, and why?

Comment Box

6. What changes would you like to see the Innocent company make in regards to their products?

Comment Box

7. What changes would you like to see the Innocent company make in regards to their brand personality and ethics?

Comment Box

8. Which brands do you feel most rival Innocent drinks in the current health drinks market? 

Comment Box

9. Which other health drinks do you most enjoy?

Comment Box

Dissertation Feedback III

Dissertation feedback from today's tutorial with supervisor, Jenny Hutton.

Unfortunately, due to a combination of perhaps bad time management and trying to juggle the completion of work for the Design Practice III OUGD301 module (see my Design Practice blog), I hadn't managed to work to the full extent on the dissertation and write much more. However, the feedback from Jenny was really useful and I have now been set the task to complete the first draft of my dissertation by 15/01/13 for formalised feedback on 23/01/13.

Dissertation//201112 Sources & Draft.

A documentation of my dissertation work to date, and preparation in regards to the written content I will produce for feedback in my dissertation tutorial with Jenny tomorrow.

At this stage, I'm a little disappointed with the quantity of work. At this point I feel as though I should have been far more prepared at an earlier stage to not have to face these apparent difficulties in balancing my dissertation work with my design practice at this point (over Christmas I'm going to give it some real focus). 

Looking forward to meeting up with Jenny soon to discuss some of my potential ideas and direction, and, generally, just to see whether or not the standard I'm currently writing at is strong, or what I can focus on to improve my outcomes and basis of understanding throughout my written work.

Dissertation//Written Plan.

Something I should have done long by now (but now feeling so relieved that it's done so I can well and truly make a good start on my written content, but hopefully not letting my Design Practice work slip too much), finally put together a written plan for the structure of my dissertation, which will hopefully give me a little more focus within my work, and can be seen my Jenny for (hopefully!) some constructive feedback in my tutorial on Wednesday afternoon whereupon I'll hopefully also have a significant body of writing to show by that point.