Dissertation//Primary Research Questionnaire Results.

Documentation of the final 47 results and responses for the primary research questionnaire to support my dissertation with consumer feedback and insight.

Dissertation//Contact for Primary Research.

From a previous discussion with dissertation tutor, Jenny Hutton, today I finally got round to (after much delay!) sending dissertation questions to Joe Gilmore and Rhiannon Silver, two designers who I have had the privilege to work with to get consumer feedback about Innocent drinks, after discovering they drink the products every day.

Hopefully more formalised, focused primary research from a designer's perspective will help when analysing the marketing, brand and sustainability credentials of the drinks company.

Dissertation//Quote Sources (Final).

The completed documentation of all of my quotes sources for the initial draft of my dissertation, to be finalised and submitted to Jenny (my tutor/supervisor) by January 15th, hopefully helping to give my writing a little more direction, focus and immediacy with the short time I now have left to make the final text edits and additions.

Dissertation//Innocent Drinks: A Brand & Consumer Analysis.

A written account of the questions asked through a primary source questionnaire/market research generation system to aim to develop opinions and public perception of the Innocent Drinks company, of which is the focus and case study throughout my dissertation.

Survey results to be posted, as completed, within the week.

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INNOCENT DRINKS: A BRAND & CONSUMER ANALYSIS

1. Do you regularly drinks products from the Innocent brand?

Y/N

2. How often do you drink Innocent drinks?

Daily
Few Times A Week
Every So Often
Never

3. What do you most like about the Innocent drinks products?

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4. Are there any factors specific to the Innocent brand that appeal to you or have persuaded you to make a purchase?

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5. What is your opinion of Innocent as an ethical and sustainable company? Do you believe that this statement is true, or not, and why?

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6. What changes would you like to see the Innocent company make in regards to their products?

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7. What changes would you like to see the Innocent company make in regards to their brand personality and ethics?

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8. Which brands do you feel most rival Innocent drinks in the current health drinks market? 

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9. Which other health drinks do you most enjoy?

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