After a discussion with tutor Richard Miles today
about my concerns of "cramming" my 2000 essay with too many different
angles and discussion points, I have decided to "re-propose" my
essay, now with a more suitable title for my chosen subject matter- looking at
how demands of contemporary cultures have effected the sustainability of
packaging within the food industry.
"How has evolving global and environmental
awareness in contemporary society affected sustainable design within the food
industry?"
ESSAY STRUCTURE:
INTRODUCTION
Discuss the decade of global awareness- global
warming, deforestation, 'An Inconvenient Truth', consumer awareness.
MIDDLE I
The heightened cultural awareness to global issues
through politics, media, and contemporary culture and it's affects on the
consumer conscience.
Brand reactions to evolving awareness- discuss
materials now used and developed within packaging design-
recycling,
biodegradable, etc.
MIDDLE II
Case study of the Innocent brand and how their ethos
and "mission statements" are showcased through their methods of
sustainability- packaging, charity, profit sharing, rainforest alliance, etc.
CONCLUSION
Discus the overall sociological effects of branding
and packaging/sustainable ethos' within the food industry (and the consequent
success or failure of a brand), and the effect this has on customer psychology.
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