Researching (screengrabs, featured below) brief information about a more detailed view of the Innocent brand, and the charities which they have established and/or support, such as 'The Big Knit', 'Fair Share', 'Buy one get one bee', and 'Taste not Waste'- again, more evidence in support of discussing the psychology of brands- not looking directly at packaging and environmental awareness of it's design and materials used, however- perhaps this can just be added as an additional side note,
if necessary at the writing stage?
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