Notes and reference points from selected texts for the bibliography of my essay (noted for easy reference when constructing/writing the essay itself):
Roberts, L (2006) 'Good: An Introduction to Ethics In Graphic Design', Lausanne, AVA Publishing.
- (p192) "Graphic design is a powerful tool because it is crucial in the communication of messages. It has a role in the persuading, educating, and delighting others...design can make you think and smile..."
Ambrose, A & Harris, P (2011) 'Packaging the Brand', Lausanne, AVA Publishing.
- (p112) "The successful development of an attractive brand personality can differenciate a product from its competitiors, particularly in the highly competitive food sector where brands compete with generic 'me-too' products, own brands and national brands. Brand personalities are developed to help establish a bond of trust with consumers and have the ability to transform a product into something that people develop an emotional relationship towards..."
- (p118) "Humour has been been used as a learning aid for a very long time and is used in advertising to establish a connection with people."
- (p172) "People are increasingly concerned about their impact on the environment and the conditions under which the goods that they have purchased have been produced. The migration of product information from the back of a packet to the front reflects such changes, which aims to make decision-making more informed and so easier. An increasing percentage of label space is also given over to providing useful information to consumers rather than to merely promoting a brand message."
- (p190) "The ethics of packaging concerns both what packaging is made from and the statements that it makes about the product it contains- in other words, the behavioural ethos of the companies that make the products that we buy."
Chapman, J, 2005), 'Emotionally Durable Design', London/Washington, Earthscan.
- (p7) "Consumer markets are becoming increasingly aware of the social, environmental and personal implications of their purchasing decisions. Research carried out by ES Magazine in 2000 shows that a massive 75% of customers claim to favour products with tangible environmental advantages over competitive products."
McDonough, W & Braungart, M (2002), 'Cradle to Cradle', New York, North Point Press.
- (p27) "You may be referred to as a consumer, but there is very little that you actually consume- some food, some liquids. Everything else is designed for you to throw away when you're finished with it."
Papanek, V (1985), 'Design for the real world', London, Thames & Hudson.
- (p253) "Pollution problems and ecological threats that were first recognized during the sixties and seventies were often solved with quick "technological fixes." Now, a decade or two later, we have realised that many of the solutions only masked and intensified the problems."
Boylston, S (2009), 'Designing Sustainable Packaging', London, Laurence and King Publishing Ltd.
- (p31) "The Rainforest Alliance estimates that 40 hectares (100 acres) of tropical rainforest are lost every minute."
- (p36) "...sustainability is not about one limited range of thought or interaction. Instead, it is a holistic attempt to mimic the best behaviours of the natural environment."
- (p166-169) "Leaving a better legacy- out five point plan... 1. Make it healthy...2. Use responsible ingredients... 3.Develop sustainable packaging...4. Become a resource- efficient business...5. Share the profits..."
- (p167) "We give away 10% of our profits to charity..."
- (p194) "We consider active participation another important facet of maintaining a good relationship with our customers. One of the best examples of this is the Big Knit...in 2004 a man called New Adam (who worked in our marketing team) came up with the idea of putting little woolly hats on our bottles in shops. Each one sold would raise 50p for Age Concern, to help keep older people warm during winter...a virtuous altruistic loop was born, with old people knitting furiously...and then benefiting themselves from the money raised...over a quarter of a million pounds in 2008."
OTHER NOTES:
- Discuss combination of health awareness in people as well as Earth- social, global, political awareness.
- Al Gore's 'An Inconvenient Truth'.
- Responsibilities of packaging in social communication and environmental sustainability.
- Monolithic branding by Innocent- single brand used across a range of products to enhance the prestige and visual branding consistency- making consumers aware of various products within the brand range.
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