Ordered another book for source material- this time, giving me a little more information and resource material for my case study for my essay, the Innocent brand. This book 'Our story & some things we've learnt' documents the past ten years of the brand (since it's establishment in 1999) and the marketing, advertising and more detailed business aspects of the company.
- Germain, D & Reed, R (2009) 'A book about innocent: Our story & some things we've learned', London, Penguin Books Ltd.
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