Pre-Essay Deadline Briefing.

Notes from today's pre- esssay deadline briefing, some notes about the direction of my development and key points for my essay before I write it in the next few days (once all my research necessary for the essay is complete):

- 2 weeks until deadline submission.

- Print out copy of essay and hand into administrator's office (Shirley Morley) and sign off on register by 4PM (room by Advertising).

- Once essays are submitted, we will be given 2 months to complete the rest of the work in module before 26th March module deadline.

-Can also revise essay based upon feedback we are given (essay feedback will be given within 3 weeks of submission hand in).

- Sign up to/use CTS discusssion forums- use whenever possible for questions and what we are researching- questions and answers will then become available for all.

ESSAY

- Critical, well-structured argument; beginning, middle, and end.

- Uses 12 academic research sources- at least 6 of which need to be cited/supported by individual texts.

- Corner to be staple bound.

- 12pt font on 1.5 setting, sans serif typeface.

- If using an example of visual analysis, good to use imagery to portray the example of the product(s).

- BLOCK QUOTES DO NOT COUNT AS PART OF THE WORD COUNT LIMIT.

- BLOCK QUOTES (spanning more than 2 sentences) should be separated from text- dropping down and with a tab indent.

* Discussed my essay and the current problem I am considering with the two main elements of the text- health awareness and how this has affected branding/content on packaging AND sustainability in packaging and eco- awareness- feeling that both of the elements may be a little too much for the 2,000 word limit. After a brief discussion with tutor Richard, we agreed that I should focus on the eco- sustainability of packaging and company's evolution to meet the needs of contemporary cultures- still with the Innocent brand as my case study.